Trying to fully assess whether your social media content is meeting the grade? First things first, ask yourself this: does your visual content make your audience feel something? Whether it's happy, laughing, intrigued, informed or simply pleased.. is your content making an emotional impact?
Like many things in life, it can become far too easy to fall into an automated routine, sharing the same types of content week after week on social media.
So try putting yourself in your customer's shoes... would you enjoy seeing the content you're sharing each day or week? If not, you could be putting yourself at risk to lose engagement, reach and following because of it.
Your fans and followers want to know that you're human... that you know how to laugh (during appropriate circumstances), relate to them, inspire and encourage others. They want to know that you're not just a regular old Financial Institution... you're a COOL one! Everyone can benefit from a laugh or pick me up halfway through a tough workday.
Some sites we've found for fun, engaging content are:
Pinterest: What can't you find on Pinterest? Low and behold marketing's Mall of America for content inspiration, engagement ideas and trendy graphics. We love using this to push ourselves out of our comfort zone when it comes to content creation, get your creative wheels moving. Switch. It. Up.
Canva & Spark: Take your brand and run with it. We love using sites like this to customize graphics and quotes to match the brand. This also begins to add that nice, consistent color aesthetic to your pages as well. You know what we mean..
Fun Recipes: You've probably heard the saying the fastest way to someone's heart is through their stomach... Yes! FOOD! It's safe to say, food is an easy, fun, delicious topic that anyone can relate to and followers typically love to engage with. Here are some of our go-to sites for easy, hip, new recipes!
Also, make sure to add in some engaging captions so your followers are sure to give you some feedback! Here's a few examples:
Pet Photos: There is nothing better than scrolling past an adorably irresistible pet photo. You can't go wrong with a funny, cute, perfectly posed, pet selfie. And the best part- you can find these photos everywhere, even encourage your fan base to share their favorite photo of their pet! These do incredible with engagement and many people can't resist smiling when they see them.
Visual Destinations: What better way to break up a long workday than drifting into a daydream when you bump into a stunning vacation scenery on your feed. We love to share the top travel destinations with our fans and followers. Even if they don't end up traveling there, they feel like they are with these gorgeous photos.
Again, adding a CTA to these types of photos is awesome for engagement! Check it out:
We hope you've found some inspiration and ideas from these tips. Contact Us today to start building your very own social media strategy!