<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=252792808246260&amp;ev=PageView&amp;noscript=1">
Blog Feature

Social Media Marketing | Business Growth | Marketing for Your Financial Institution | Marketing Tips | Successful Contests & Campaigns

How To Use Facebook to Grow New Credit Union or Bank Customers

By: Meredith Olmstead
April 23rd, 2018

Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing.  AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. And the CU was interested in finding out how to use Facebook to grow. We suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union.  And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...

Read More

Share

Blog Feature

Business Growth | Financial Institution News & Information

4 Critical Elements to Grow Your Financial Institution

By: Ida Burr
April 21st, 2018

A couple of years ago two of our Social Stairway team recently attended Brewing Marketing Success and Sales. There were many amazing speakers and we learned some great tactical tips and strategy ideas. The first speaker was Bob Ruffolo, CEO of IMPACT Branding & Design. In his presentation Bob shared some critical elements to growth... we adapted his points to our niche, so here's four keys to Credit Union Growth! 1) Have a Healthy Team Credit Unions and community banks are all about their community members, but according to Bob Ruffolo, the most critical element of growth is having a healthy team. Your team is ultimately the face of your Credit Union and they are responsible for your member's satisfaction. 

Read More

Share

12 Steps to Grow Image

Is your Financial Institution Missing the Mark When it Comes to Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new audiences while increasing your share of wallet with existing customers.

Blog Feature

Business Growth | Financial Institution News & Information

Organizational Structure and the Growth of Your Financial Institution

By: Meredith Olmstead
April 20th, 2018

Financial Institution Organizational Structure: Challenges Abound Within the Financial Services Industry As credit unions and community banks grow, staffing tends to expand along with the FI's total assets, and this can sometimes lead to a counter-intuitive segregation of duties. This is not a problem that is specific to only financial institutions, but one that is often faced as many kinds of businesses expand and add new staff. We’ve seen many medium to large FIs where digital responsibilities were grouped with mobile banking staff, programers or other IT personnel, outside of marketing or communications departments. We’ve also seen FIs with too many staff in the mix, leading to a lack of a clear chain-of-command and thus failing to adequately follow-up on what is or is NOT being accomplished.

Read More

Share

Blog Feature

Marketing for Your Financial Institution | Marketing Tips | Financial Institution News & Information | Successful Contests & Campaigns

Digital Marketing Helps Boost Loan Growth by 93% [Case Study]

By: Meredith Olmstead
April 16th, 2018

Long Standing Client, AERO FCU, Sees a 93% Jump in Home Equity Loans One of the biggest challenges in any industry is trying to connect marketing, ads and online engagement with real results... with sales! We are constantly helping clients do just this, in effect 'closing the loop' and demonstrating how good quality, strategic marketing campaigns can impact bottom line revenue. AERO's AVP of Marketing, Angie Avers, reviewed some loan growth statistics with us, and the results were definitely worth noting! This case study continues to prove why Credit Union digital marketing cannot be beat!

Read More

Share

Blog Feature

Social Media Marketing | Business Growth | Marketing for Your Financial Institution | Marketing Tips | Marketing & Sales Strategy | Financial Institution News & Information

Remaining Relevant with the Changing Digital Banking Consumer

By: Meredith Olmstead
April 10th, 2018

As we have all evolved as businesses in the market place, the banking customer has also changed dramatically over the last 5-10 years. A person shopping for a new banking product or service now consults on average 8.9 sources of information! And branch traffic continues to decline year over year, so where are these potential customers going for all their information and how do you stay relevant to them??

Read More

Share

Blog Feature

Business Growth | Marketing for Your Financial Institution | Marketing Tips | Financial Institution News & Information

Five Ways to Make Credit Union Growth Your #1 Priority

By: Meredith Olmstead
April 5th, 2018

According to a 2016 TransUnion survey, credit unions are growing at 6.35% annually--a rate which far outpaces the growth of active credit consumers overall. However, this substantial rate of growth is highly concentrated, with almost four-fifths of the increase in membership ascribed to credit unions with assets of more than $500 million. How can smaller credit unions and community banks take advantage of the favorable conditions for growth? By emphasizing five key strategies, you can help your credit union make 2017 a tremendous year for growth.

Read More

Share