Time and again we hear similar struggles from staff at small to mid-sized Financial Institutions. Community Banks and Credit Unions struggle with the delicate balance of needing to increase core deposits, while also having goals around driving loan growth. So, we are going to share some on tips for driving loan growth in hopes that we are able to help! Tip #1: Find Ways to Make Your Loan Application Easier

Ok, so now that I have your attention, we really need to talk about your priorities. It’s been a few years now that I’ve worked with only Credit Unions around marketing, and now sales, and I’m continually noticing one thing again, and again… There seems to be a desire from CEOs to shift the organization's approach to member and asset growth, but a lack of real commitment to make this change happen using digital assets. But let me explain. My agency doesn’t even sell website redesign services, so I’m not complaining here in hopes of lining my own pockets. But my point is this… your website should be:      - Your BEST sales person,      - Your branch that literally NEVER closes, and      - Your highest trafficked location, by a MILE!!

Maximize Your Bank or Credit Union Marketing Budget by Ditching Snail Mail and Going Digital! Every business, from Nike to the smallest local mom and pop store has a finite amount of money to spend on advertising. But not all advertising is equal, and there are some forms of marketing that are more efficient than others. Direct mail is not a very efficient use of bank or credit union marketing budgets, and here are the 5 main reasons why.

Facebook Marketing For Credit Unions: Find Your CU Members on Facebook with Custom Audiences As many of you may already know, you can make a Custom Audience in Facebook Ads Manager with an email list, which is an excellent way to target your members online. But there are other ways to match users on Facebook and significantly increase the number of members you match with custom audiences. In some cases, we grew the audience by 20%!  Here's how to easily find your members on Facebook; then you can engage more with them, even when they are NOT inside one of your branches! 

Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing.  AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. And the CU was interested in finding out how to use Facebook to grow. We suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union.  And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...

A couple of years ago two of our Social Stairway team recently attended Brewing Marketing Success and Sales. There were many amazing speakers and we learned some great tactical tips and strategy ideas. The first speaker was Bob Ruffolo, CEO of IMPACT Branding & Design. In his presentation Bob shared some critical elements to growth... we adapted his points to our niche, so here's four keys to Credit Union Growth! 1) Have a Healthy Team Credit Unions and community banks are all about their community members, but according to Bob Ruffolo, the most critical element of growth is having a healthy team. Your team is ultimately the face of your Credit Union and they are responsible for your member's satisfaction.