Digital branches must replace old school websites and disjointed marketing channels so you can delight customers, create a more positive workplace, and ensure your institution will not only grow but thrive in the evolving digital economy.
At FI GROW we believe traditional bank marketing is broken. Fragmented digital efforts waste money and produce bleak results.
We create robust digital experiences that align your marketing and sales efforts and enable your institution to have a meaningful impact and achieve your goals.
Well-executed digital experiences for banks and credit unions drive growth and lasting positive community impacts.
Our expertise, from content to speaking, has been featured around the Credit Union and Community Banking Industry:
“…they understand the market and what our members want, and are thorough in their research and deliverables from the strategic goals all the way to the tasks required to meet those goals, and they know the importance of ROI.”
“The [FI Grow] team truly cares about producing results for their clients. Every project includes Key Progress Indicators, and they track our success in meeting these indicators on every project.”
We'll conduct a complete assessment of your current digital efforts and deliver a custom two-year roadmap to digital branch success.
Implement the roadmap suggestions yourself, or partner with us to reach your digital growth goals faster.
Build on your marketing automation efforts to include sales follow-up and detailed reporting to determine what is working and where changes should be made.
NO LONG TERM CONTRACTS
First and foremost, there are no long-term contracts with FI GROW Solutions! We'll conduct a complete assessment of your digital channels and you'll receive a custom roadmap for your financial institution. You only partner with us for implementation and analytics if you want to, it's that simple.
WE'RE A TEACHING AGENCY
Second, we're a teaching agency. We'll happily explain what we're recommending, why we're recommending it, and explain the skills and knowledge needed to accomplish it.
Lastly, we operate with full transparency. We're happy to pull back the curtains and show you how were developing your strategy and measuring your digital branch. You maintain full access to everything.
20 Sep, 2021
Here are a few simple items you MUST avoid on your bank or credit union website. 1. Avoid Using the Same Content for Every User When designing a new website one of the coolest things a good Content Management System (CMS) can offer is SMART content. One method to utilize this feature is by using behavioral triggers.
15 Sep, 2021
Facebook Marketing For Banks and Credit Unions: Find Your Members on Facebook with Custom Audiences As many of you may already know, you can make a Custom Audience in Facebook Ads Manager with an email list, which is an excellent way to target customers online. But there are other ways to match users on Facebook and significantly increase the number of members you match with custom audiences. In some cases, we grew the audience by 20%! Here's how to easily find your customers on Facebook and Instagram; then you can engage more with them, even when they are NOT inside one of your branches!
07 Sep, 2021
Creating effective marketing campaigns in any area of business can be challenging, but for credit unions and banks, it can be especially tricky. Because the banking buyer's journey is long and convoluted, it's not always easy to track conversions and directly prove ROI. Here are a few quick tips to keep in mind when setting up goals for your next credit union or bank marketing campaign.
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