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Credit Union and Bank Marketing Is Broken

We develop custom roadmaps that help financial institutions build robust digital experiences!

Work With Us How We Do It

Build a Profitable Digital Branch

 

Prove ROI with the Right Tools and Data
Lead Your Institution with Confidence

 

Community-based financial institutions won’t survive the next 10 years without

Effective Digital Innovation.

Digital branches must replace old school websites and disjointed marketing channels so you can delight customers, create a more positive workplace, and ensure your institution will not only grow but thrive in the evolving digital economy.

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YOUR ROADMAP LEADS CONSUMERS TOWARD

Robust Digital Experiences

At FI GROW we believe traditional bank marketing is broken. Fragmented digital efforts waste money and produce bleak results.

We create robust digital experiences that align your marketing and sales efforts and enable your institution to have a meaningful impact and achieve your goals.

 

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WE FOCUS ON DRIVING

Bottom Line Results

Well-executed digital experiences for banks and credit unions drive growth and lasting positive community impacts.

Our expertise, from content to speaking, has been featured around the Credit Union and Community Banking Industry:

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…they understand the market and what our members want, and are thorough in their research and deliverables from the strategic goals all the way to the tasks required to meet those goals, and they know the importance of ROI.”

Angie A. VP Marketing

AERO FCU

“The [FI Grow] team truly cares about producing results for their clients. Every project includes Key Progress Indicators, and they track our success in meeting these indicators on every project.”

Anthony B., VP Marketing

St. Mary's Credit Union
OUR PROVEN PROCESS
Here's How We Do It...
01
Assessment & Roadmap

We'll conduct a complete assessment of your current digital efforts and deliver a custom two-year roadmap to digital branch success.

02
Innovative Implementation

Implement the roadmap suggestions yourself, or partner with us to reach your digital growth goals faster.

03
Ongoing Optimization

Build on your marketing automation efforts to include sales follow-up and detailed reporting to determine what is working and where changes should be made.

 

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THREE BIG DIFFERENCES

You're Unique and So Are We

 

NO LONG TERM CONTRACTS
First and foremost, there are no long-term contracts with FI GROW Solutions! We'll conduct a complete assessment of your digital channels and you'll receive a custom roadmap for your financial institution. You only partner with us for implementation and analytics if you want to, it's that simple.

 

WE'RE A TEACHING AGENCY
Second, we're a teaching agency. We'll happily explain what we're recommending, why we're recommending it, and explain the skills and knowledge needed to accomplish it.

 

FULL TRANSPARENCY
Lastly, we operate with full transparency. We're happy to pull back the curtains and show you how were developing your strategy and measuring your digital branch. You maintain full access to everything.

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INCREASE REVENUE THROUGH YOUR DIGITAL BRANCH

Get Your Roadmap Now

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11

The Honest Truth About Online Marketing for Financial Institutions

11 Nov, 2020

There is no such thing as a 'one size fits all' marketing strategy in today's day and age. In the fast-paced digital age, your strategy and techniques should change with each sunset and sunrise, on a day-to-day basis. This blog is not here to inform you of 'what you need to be implementing today ' tactically. Rather, here's how to connect human to human, team to team, in order to keep from drowning in the endless fight to be recognized, remain current and stay relevant in the changing marketplace. These are a few ways your online marketing for financial institutions can be more successful.

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04

Facebook's Image Rule Has Changed - No More 20% Text

04 Nov, 2020

Facebook's image rule for ads changed. Previously, any image with more than 20% text would not be approved as an ad. Although images with less text are still preferred, Facebook now allows you to use images that would be previously disapproved! There is no longer a limit on the amount of text that can exist in your ad image. The text overlay tool is no longer available. They still recommend keeping text short, clear and concise in order to get your message across. 

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02

How Financial Institutions Can Increase TV/Media Impact Online

02 Nov, 2020

We get it. You spend way too much on media buys and television partnerships, but you rarely ever see concrete results. Here is a quick way to increase impact through online engagement.  You may be a community bank or credit union who has signed up for a contract with a local television station or media channel and you either do commercials, partnerships to honor community members, or feature your financial institution in a live segment. Regardless of which partnership you choose, it is well worth your time to apply the following steps to take your television/media investment further.

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