Developing a New Credit Union or Bank Website If you categorize website functionality using the...
Market Research
What Do Your Stakeholders Say
Understand where you are and how your employees, management, and customers share your brand experience.
Brand Identity
Cohesion and Consistency Is Key
Identify the visual elements of your brand as well as define your brand voice that leaves a memorable impact.
Mission Definition
Align Your Core Value Statements
A mission cannot be just something painted on a wall. It must be front and center in your brand voice and company culture.
Unique Company Culture
People Over Profits
Invest in training your management to frontline on how to communicate will help define a cohesive brand experience.
Branded Product Line
Purchasing Your Value
Once your brand is identified, tweaking your product offering to match the brand helps elevate your brand presence.
Automating Processes
Consumer Experience
Positioning a brand takes time! Build automated processes that take the brand implementation to the next level.
Achieving a Powerful Financial Brand
A Strong Brand is a Must to Drive Growth
The most important aspect of any financial institution is its brand. Your FI's brand exists even if you have not spent any effort building it. It is your everyday practices, your internal culture, your voice when communicating with consumers on all marketing channels, and what a consumer experiences when interacting with your organization.
Truly, your brand is what people say about you when you're not in the room!
We help banks and credit unions build a brand that is more cohesive and memorable. We will help you find your value statements and differentiating factors, all with the goal of driving more engaging and meaningful consumer experiences.
.jpg)
Rebranding Success
"It was a great experience to work with the FIGROW Solutions team for our rebranding initiative. Their creativity, knowledge of credit union culture and attention to detail made this project a success for our members and staff. The rebrand has directly contributed to achieving our measures of success as an organization and our bottom line."
Dedication, Knowledge & Enthusiasm
“We are thoroughly pleased with the work that Meredith and her team at FI Grow Solutions have done for us. The dedication, knowledge, and enthusiasm that they bring to the table are truly unique. We feel as though they have really become “one of us” in the sense that they are committed to learning and knowing our credit union from the inside out. This has translated into building a social media strategy that is tailored to us and our needs.”
-
-
Cross-selling or Upselling can be TOUGH but it's Necessary Cross-selling and upselling are great... -
Many years ago, we attended Brewing Marketing Success and Sales and still find what we learned to... -
Does Inbound Marketing for Credit Unions and Community Banks Really Work? Hell yeah, it does! Over... -
3 min read.Digital Marketing Helps Boost Loan Growth by 93% for Banks and Credit Unions [Case Study]
Long-Standing Client, AERO FCU, Sees a 93% Jump in Home Equity Loans One of the biggest... -
The speed at which the marketing discipline continues to evolve is astounding. As budgeting season... -
If your bank marketing team is feeling overwhelmed with your to-do list, it might be time to hire... -
Meredith Olmstead, CEO of FI GROW Solutions, and Ben Bauer, Executive Director of Exclamation...
