A Strong Brand is a Must to Drive Growth
The most important aspect of any financial institution is its brand. Your FI's brand exists even if you have not spent any effort building it. It is your everyday practices, your internal culture, your voice when communicating with consumers on all marketing channels, and what a consumer experiences when interacting with your organization.
Truly, your brand is what people say about you when you're not in the room!
We help banks and credit unions build a brand that is more cohesive and memorable. We will help you find your value statements and differentiating factors, all with the goal of driving more engaging and meaningful consumer experiences.
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"It was a great experience to work with the FIGROW Solutions team for our rebranding initiative. Their creativity, knowledge of credit union culture and attention to detail made this project a success for our members and staff. The rebrand has directly contributed to achieving our measures of success as an organization and our bottom line."
“We are thoroughly pleased with the work that Meredith and her team at FI Grow Solutions have done for us. The dedication, knowledge, and enthusiasm that they bring to the table are truly unique. We feel as though they have really become “one of us” in the sense that they are committed to learning and knowing our credit union from the inside out. This has translated into building a social media strategy that is tailored to us and our needs.”
