About the FI GROW Team

Our Mission

At FI GROW we believe traditional bank marketing is broken. Fragmented digital efforts waste money and produce bleak results. We create digital experiences that align your marketing and sales efforts and enable your financial institution to have a meaningful impact and achieve your goals.

Our objective is to enable community-based financial institutions to use digital marketing success to drive purposeful and lasting impacts in their local communities.

Our Solution

We build robust digital branch experiences that put marketing and sales on the same team while also creating an impeccable user experience for customers.

Digital branches replace old school websites and disjointed marketing channels so you can delight customers, create a more positive workplace, and ensure your institution will not only grow but thrive in the evolving digital economy.

Meredith is the CEO of FI GROW Solutions, a financial institution digital marketing and sales and lending coaching agency with team members and clients nationwide.

Under Meredith's leadership, her team has truly mastered creating a cohesive digital investment strategy that yields guaranteed results. 

Working with credit unions and banks as a partner and innovator, Meredith loves using her background in teaching to help clients build the internal skills necessary to achieve lasting digital growth. Collaborating with her team and working with so many amazing clients makes Meredith absolutely love Mondays!

Turns out that life-work balance can be achieved... let the FGS approach to digital innovation help your team learn more today!

With over 16 years of experience in financial industry marketing and former VP of Marketing for the largest state-chartered credit union in Vermont, Penne joined FI GROW Solutions as a Chief Strategy Officer with a desire to help financial institutions build and implement digital strategies to stay relevant in the evolving Fintech landscape.

Her holistic approach to sales and marketing strategies integrates retail, operations, IT, and other areas of the institution to ensure success upon implementation. Penne focuses on increasing engagement, ROI, and bottom-line impact by implementing social, digital, and inbound methodologies that align with your strategic plan.

Penne thrives on developing and implementing strategies that are unique for your institution to help you grow.

Nida is an enthusiastic and results-driven marketer with a combined experience of over 9 years in business development, marketing strategy, and strategic planning, with over 5+ years of experience in the financial industry marketing.

Nida is passionate about the 'people helping people' philosophy and has served in the Young Leaders for Kids board for Credit Unions for Kids and helping the cause of Children's Miracle Network.

Digital Marketing can sometimes be perceived to be lacking human connection if done incorrectly, so she tries to help bring a cohesive strategy to your digital marketing that focuses on integrating your physical branch culture to your digital branch.

Ida has a passion for the ever-changing digital world and helping financial institutions capture their ideal customers through ads.

With over 7-years of experience specifically doing digital marketing and content development in the banking industry, Ida seeks out the latest trends, as her goal is always to ensure the best results for FI GROW’s clients. Working with many financial institutions over the years, Ida has identified tips and tricks relevant to the industry to attract new potential customers and engage current customers through digital channels.

Using Google PPC, Facebook and Instagram analytic tools, Ida will monitor your campaign progress and audience engagement and help your financial institution grow!

Danielle always says that working in the credit union was an "accidental career." Starting as a teller she worked her way up to Vice President of Consumer Lending and then Vice President of Financial Sales. Danielle thoroughly enjoys the excitement and challenges of the "sales" side of the industry. At her previous financial institution, she successfully coached a sales team to increase ancillary product sales, such as GAP, Extended Warranty, and Payment Protection by over 600%, demonstrating her ability to drive significant growth and increased revenue.

With over 13 years of experience in the banking industry, Danielle has honed her skills in various capacities, primarily focusing on sales. From retail and consumer lending to mortgage and business banking, she's led sales teams to consistently outperform expectations, often surpassing annual goals within just a few months.

Currently, she works with financial institutions across the U.S. to bridge the gap between sales and marketing through the successful implementation of CRM tools and sales enablement strategies.

I have a passion for creativity and helping clients succeed. Combining these passions, I find new excitement each day doing what I love - designing unique digital content to engage and attract new members and customers for our clients.

Rebecca has thirteen years of experience as a credit union marketing professional. An essential part of the FSG team, she creates innovative branded inbound marketing campaigns to help our clients reach their strategic goals.

Kristin is a data-driven problem solver with a well-balanced eye for the creative side of things. She has over 10 years of marketing experience with six of them being in the financial industry focused on community bank marketing strategies. 

With her highly organized nature, Kristin thrives on structuring plans and strategies to meet and exceed goals. She believes in the power of the written word and embraces change with open arms because you can’t get anywhere without moving forward.

Isabella is a digital marketing enthusiast, always rooting for financial institutions to find their place in the online world.

At FI GROW, Isabella works alongside the team to further the success of our clients through paid ads and online brand development. While she spends most of her time executing the tactics of complex paid digital ad strategies, she's often diving into other projects including both client and FGS initiatives.