With 150 million users and over 15 billion (yes, billion!) photos shared all over the world, Instagram is a powerful tool to share content and engage with your fans. But not everyone is using Instagram right with social media marketing for Financial Institutions…
Here are a few tips to boost your brand presence on Instagram:
1. Post at the right time.
What time of day are you on Instagram? It is so important to post on Instagram when most of your followers are online and checking their feeds.The average time a post is active is roughly 1.5 hours, so if you are posting at lunch time, but most of your followers are checking Instagram at night, then your post is probably going to be lost in their Instagram feed. Generally speaking, the best days and times to post on Instagram are Wednesday, Thursday, and Saturday between 4-5pm.
2. Reply to ALL comments.
If someone comments on your post, it is critical to reply/comment-back 100% of the time. It is similar to someone giving you a gift and then never writing a ‘thank you’ note back. Mind your manners! After all, it is all about engagement, right? When your followers leave comments you know that they are looking at your posts and reading what you are sharing. Thank them for their comment so that they know you are, and that you care about what they have to say too!
3. Use #Hashtags
If you’re not using hashtags in your posts then you’re not using Instagram to its full potential! Using popular hashtags are great for extending your reach and possibly gaining new followers…so use them when it’s relevant to what you’re posting. The golden rule is 4-6 hashtags per post; anything more than that is polluting your description and your fans will be annoyed (so don’t do it).
Contact us today if you want to learn more about maximizing your efforts on Instagram!