It's no surprise that Instagram is one of the top up-and-coming social media marketing platforms for any business in 2018. Just earlier this year, Instagram hit 1 billion users AND is still growing.
With the proper strategy, Instagram can be extremely beneficial to your Financial Institution's growth and help boost engagement with your customers. Here are FOUR key tips to perfecting your Bank or Credit Union's Instagram marketing strategy.
#1: Get Personal!
We've seen first hand that content that allows customers to engage with your company and staff members. But did you know... Instagram photos that contain faces get 38% more likes?!
So, don't be afraid to share behind the scenes photos of staff members, whether they are interacting directly on a daily basis with customers or not - Instagram is the perfect place to introduce them! Or if a customer is kind enough to drop off a gift, or brings in a pet, snap a shot and highlight them on your page. This is a great way to show staff and customers alike they are valued.
By humanizing your brand you deepen your relationships with your customers and make them feel like they are truly a part of your Financial Institution.
Here are a couple of our favorite recent examples:
#2: Go Local!
Instagram is a great place to share your love for where you live! There is beauty everywhere you look. Show your involvement in the community and all that it has to give.
Social Media shouldn't be all about sales. In fact, sales related content should be minimal, added in on occasion only. To create real relationships with your customers, the best source of content comes from them! So, don't hesitate to ask..
What's your favorite local restaurant?
Where is your go-to destination?
What is your favorite scenic photo you've taken recently?
Conveniently, what they share is probably also something they would enjoy seeing online. So, use the answers you get from these questions to create future posts and you'll find people will engage so much more! By sharing local, familiar, relatable content, maybe you'll even give people new ideas for places to try!
Here are a couple of our favorite ways we've done it:
#3: Get Creative with a Hashtag Strategy!
Truly, you can almost never have too many hashtags with Instagram. Results show posts get much higher engagement and likes when you use hashtags. The best part about this, there's no rules!
Usually, we recommend making some hashtags of your own. Here's some examples you can mirror:
#(your FI name) #(your state) #(your branch locations) #financialinstitutions #creditunions #banks #beststaff #weloveourteam & feel free to add in some fun ones that relate to your post! Eg. #tbt #throwbackthursday #motivation #funny #happyfriday
Get creative, be fun, share your name, share your brand!
Once you have your hashtags all identified put them into three categories - Popular, Moderately Popular, and Keyword Targeted. Then for each post you should use hashtags from each of these groups to reach users who are interested in a wider range of information. Here's our agency's list, which gives you an idea of what we mean.
FI GROW INSTAGRAM HASHTAG LIST
Popular (include 3-5)
Moderately Popular (include 5-10)
Key Word Targeted (include 3-5)
#4: Consistency is Key!
As with anything in life, keeping your posting schedule consistent on Instagram is crucial for success.
Create a schedule! Maybe make certain days pertain to certain content. We've seen great success with this, and it's a fun way to capture your customers attention and get them looking forward to what this week will bring.
Some of the most popular post on Instagram are in this category. Consider Throwback Thursday (#tbt), Monday motivation and Sunday Funday. However, even if you don't implement these right away, make it a goal to have a regular posting schedule 5-7 times a week, 1-3 times a week, whatever fits best with your schedule.
And don't make excuses...content is always accessible at the touch of a button, whether it be snapping a quick photo, sharing your excitement for the weekend (Happy Friday or Have a great weekend), having a laugh over a meme, posting some inspiration to get your followers through the day, or 'awhh-ing' over a cute picture of a dog.
You seriously can't go wrong, and that's what makes your page unique! Here's some fun examples:
Implementing an Instagram strategy is a great way to jump start new relationships and interact with your existing customers, all while sharing your brand and having fun!
Need a helping hand? Email us today and we can get started creating your own personal plan for an Instagram Strategy.