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By: Tara Moseley

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December 10th, 2016

Credit Union Online Contest is a Huge Success! [Case Study]

Social Media Marketing | Marketing for Your Financial Institution | Marketing Tips | Successful Contests & Campaigns

Pet Contest Image

Who doesn't love a cute pet photo?  The answer is simple...not many!  In building upon on the "National Pet Day" holiday, we worked with one of our Credit Union clients recently to offer a pet photo contest.

The contest ran for 5 days, which started on a Sunday and ended on a Thursday.  We kept the rules simple and straight forward. The entries could either be posted to our client's facebook page, or emailed directly to our client's marketing team. The contest resulted in two winners who were awarded with Visa gift cards.

We were overwhelmed by the number of entries.  Here are the stats from the contest:

  • 177 total entries  
  • 6,194 people reached
  • 364 likes/comments/shares generated
  • 633 clicks/photo views

As entries were submitted over the first few days, we decided to post the best ones to our client's facebook page to showcase the interest in the contest and share the adorable photos being submitted, while reminding the audience the number of days left to enter. Once the contest ended, we compiled the images and chose the top 4 entries.  

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The week following the contest, we posted the top 4 entries and asked fans to choose a winner and runner up from the top 4 entries (A, B, C, or D). In doing so, we were able to expand our client's reach to their fans friends and beyond.

Here is the contest winner and runner up!  Aren't these photos the cutest?!

This contest was a huge success for our client. We have also helped them implement additional contests, which have resulted in similar results. All of which help improve reach for more revenue generating kinds of content we share for them. And these kinds of contest help us humanize their brand and build fun and authentic relationships with their members and online fans.

Email us today at info@socialstairway.com for more information on how we can help your Credit Union achieve amazing results with online marketing!

You might also enjoy another recent blog about other Credit Union contests that work well.

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About Tara Moseley

Tara Moseley is a Partner of Social Stairway, LLC, which provides Digital Marketing services to Credit Unions and Affiliates. Tara has a strong background in Project/Program Management and Technical Consulting. She has implemented large-scale projects across various industries and is also an experienced photographer, which helps tremendously when working with clients on their visual Social Media needs. As a Marketing Consultant, Tara has worked with Credit Union staff to develop and curate content. She also specializes in Instagram.

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