Are you deciding whether to redirect marketing and business development dollars at your Credit Union or Bank for Social Media Marketing? Well, I’m here to tell you that as a life-long Credit Union member and Digital Marketing expert, the two could not be more right for each other! And here’s why… 1. Credit Unions and Community Banks are All About Service to their Customers and Members and Social Media is Too! Social Media Marketing success comes with developing relationships, cultivating your fans and followers, and helping them with problems and challenges. Your Financial Institutions are all about this TOO! It’s their entire mission really. So why not bring CUs and Social Media together?
Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing. AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. And the CU was interested in finding out how to use Facebook to grow. We suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union. And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...
This e-Book will help you find the best ways to maximize your digital presence, reaching new audiences while increasing your share of wallet with existing customers.
Financial Institution Organizational Structure: Challenges Abound Within the Financial Services Industry As credit unions and community banks grow, staffing tends to expand along with the FI's total assets, and this can sometimes lead to a counter-intuitive segregation of duties. This is not a problem that is specific to only financial institutions, but one that is often faced as many kinds of businesses expand and add new staff. We’ve seen many medium to large FIs where digital responsibilities were grouped with mobile banking staff, programers or other IT personnel, outside of marketing or communications departments. We’ve also seen FIs with too many staff in the mix, leading to a lack of a clear chain-of-command and thus failing to adequately follow-up on what is or is NOT being accomplished.
Long Standing Client, AERO FCU, Sees a 93% Jump in Home Equity Loans One of the biggest challenges in any industry is trying to connect marketing, ads and online engagement with real results... with sales! We are constantly helping clients do just this, in effect 'closing the loop' and demonstrating how good quality, strategic marketing campaigns can impact bottom line revenue. AERO's AVP of Marketing, Angie Avers, reviewed some loan growth statistics with us, and the results were definitely worth noting! This case study continues to prove why Credit Union digital marketing cannot be beat!
As we have all evolved as businesses in the market place, the banking customer has also changed dramatically over the last 5-10 years. A person shopping for a new banking product or service now consults on average 8.9 sources of information! And branch traffic continues to decline year over year, so where are these potential customers going for all their information and how do you stay relevant to them??
According to a TransUnion survey, credit unions are growing at 6.35% annually--a rate which far outpaces the growth of active credit consumers overall. However, this substantial rate of growth is highly concentrated, with almost four-fifths of the increase in membership ascribed to credit unions with assets of more than $500 million. How can smaller credit unions and community banks take advantage of the favorable conditions for growth? By emphasizing five key strategies, you can help your credit union make 2017 a tremendous year for growth.