We are fired up about bank and credit union marketing!
There's a variety of topics that get me fired up pretty quickly, and thankfully I get to actually work with two of these subjects every single day! So here's what I believe about community-based financial institutions and Inbound Marketing, and why our staff at FI GROW focus so strongly on both...
First, I believe that there is a better place for people's money... and that place is in a credit union or local bank.
Secondly, I believe that there is also a better way to get THIS message to the right people at the right time... and THAT better way is through Inbound Marketing & Sales.
So let me break this down for you a bit more.
Traditional Credit Union and Bank Marketing Is Broken
Credit Union Marketing & Sales for the 21st Century MUST evolve in order to be effective. And this is why Inbound Marketing & Sales can work for your FI, in a nutshell:
1. It doesn't interrupt people.
2. It isn't a waste of time or resources.
3. It doesn't fall on deaf ears.
4. It brings new customers/members TO you rather than you having to search them out.
5. It provides benefits to consumers even BEFORE selling them a single product or service.
6. It sets your institution apart from more traditional financial institutions like national banks, where consumers are just numbers on a page.
Now this kind of a marketing approach might sound like it was made for community banks and credit unions, and the reason is because both fit PERFECTLY together. Credit unions and many local banks are authentic businesses that were created to benefit their members or local communities. They do not have to pretend to care... They really DO CARE!
However, having spent most of my life surrounded by credit union people (both of my parents worked for CUs), I have seen and continue to see the industry struggling with strategic marketing and sales best practice. Marketing budgets and strategic and technical know-how just aren't keeping up with big banks.
This insight is what inspired me to start FI GROW, and my passion for the mission of community-base financial institutions is what continues to motivate me and our entire team each and every day.
We are credit union members, we believe in the industry and the cause, and we work for our clients every single day with this kind of dedication and determination.
Let us help your FI today! Email me now for a 15-minute chat about how we can revolutionize how your institution does business!