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Coming up with creative and engaging content can at times feel daunting. We revamp our content for clients by scouring the web, especially Instagram feeds, for new ideas and inspiration.
Here are the top 10 best places to find social media content for credit unions or community banks.
#1 National Holidays
This national holiday calendar is an excellent source to find unique days to celebrate with your member community. The calendar allows you to plan post ideas in advance and possibly organize a contest for your members around a particular national holiday (i.e. National Chocolate Chip Cookie Day) and award 3 winners with $10 gift certificates to your favorite local bakery.
#2 Instagram and TikTok
If you're not on Instagram yet, you should be! And even if TikTok isn't the right platform for your institution, it is still full of ideas. We love using TikTok and Instagram to see what other financial institutions are doing and how they can inspire content for our clients. We found these examples from Chase who subtly advertise their Visa card in the background of some delicious looking food.
#3 Pinterest
From fashion to vacation destinations to cooking, Pinterest has it all. We use Pinterest as a visual library for our posts and you don't have to strictly focus on financial content. Do some of your members love fitness? How about posting a 10-minute workout found on Pinterest? Do some of your members love to cook? How about posting a tasty recipe to try? Creative ideas are endless on Pinterest.
#4 Wisebread
Wisebread is a website for personal finance and frugal living forums. We find great articles there to share with our clients' members like everyday money tips, healthy living tips for people of all ages, and engaging lifestyle content.
DOWNLOAD NOW: Definitive Guide to Social Media Marketing for Financial Institutions
#5 CUInsight
You are likely already familiar with CUInsight, but if not, it is an excellent resource for credit unions. They say it best on their website: "The place a credit union employee can find the best information available from all sources." Their content is for CU employees, as well as, CU members. You'll want to bookmark their site to stay up-to-date on excellent information worth sharing with your members and to draw plenty of inspiration for post ideas.
#6 Goodreads
Is your member population avid readers? If yes, then you'll want to bookmark Goodreads. This site is a literary dream! You can search and browse their books, "best books of <year>" lists, quizzes, trivia, and quotes to share.
DOWNLOAD NOW: Definitive Guide to Social Media Marketing for Financial Institutions
#7 ClickVue
ClickVue is a video service specifically for financial institutions. They offer ready-to-go videos you can download and post or customized branded videos for your credit union to use. Our clients have found great success with their services:
- Mobile and Responsive Design Compatible. The videos detect the type of device being used and deliver compatible content.
- Customization with YOUR features, colors, logos, and links.
- Traffic Reporting showing hits and clicks to enroll. (Typically 30% of viewers click to enroll)
- Ready-Made Banner Ads to help drive traffic to your videos.
#8 Your Members
We have found some of the best content is user-generated content from our clients' members! Photo contests provide ample content for you to share in the future after the contest is over. One of our clients did a photo contest around member vacations, and received over 200 entries! These photos are now being used to engage with members by posting a photo from a member and asking a related question "One of our members loved visiting ______ last summer. Where is your favorite vacation destination? ".
#9 Forbes
Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle. They do share interesting articles from all over the world. From time to time, we share some of their inspiring articles with our clients' members.
#10 A.I.
That's right, you can use your favorite AI platform to help generate ideas for your social media content! We recommend using AI to generate a list of ideas and then writing your own content from the suggestions. Sometimes it's just the creative boost you need to start thinking in a new direction!
DOWNLOAD NOW: Definitive Guide to Social Media Marketing for Financial Institutions
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