Here's another great video blog we shot with the guys at ClickVue. Today we are discussing the question: Should Credit Unions Advertise on Social Media? To be honest, we won't even work with clients who WON'T spend some decent budget on social media, and here's why... in under 3 minutes!
Should Credit Unions advertise on Social Media? The answer is a resounding YES!
Top Reasons Why: - Social Networks are all pay to play platforms, where content won't get any impressions without advertising support.
- The targeting is incredible, you can reach members, and users based on all kinds of demographics and specific interests.
- You can also target by income, hosehold makeup, home value, buying habits, and many, many other useful insights.
- Optimization and proving ROI has never been easiser than with Social and digital ads.
Meredith Olmstead is the CEO and Founder of FI GROW Solutions, which provides Digital Marketing & Sales services.
Since 2013 Meredith has led the FI GROW team, working exclusively with Credit Unions and Community Banks, taking staff step-by-step through the process of launching all of their Digital Marketing efforts, as well as implementing full Inbound Marketing campaigns and providing Sales Enablement training and support. Meredith recommends a very clear and measurable strategy to all of her clients, and then works with them to re-evaluate the success of these efforts on a continuing basis, all with an eye on moving toward a clear return on your online sales and marketing investment.