In short... stick to the 80/20 rule with bank or credit union social media content, where 80% of your content is either useful or entertaining to your target or fans/followers, and only 20% promotes your business services. This tip is easy to follow and will guarantee that you won't hard sell on social media.
Think of it this way... when you go to a party and meet someone new, if all they do is talk about themselves and all that they have accomplished in their lives, does that make you want to talk to them again in the future? NO!
So make sure your Bank or Credit Union isn't the annoying self-absorbed person at the party by sharing content that is engaging and useful for your readers. This will help you build trust and rapport with people as they get to know your brand.
We are going to continue to deliver these short but sweet video blogs with the help of the guys at ClickVue. They create economical video content for Credit Unions to use on their websites to sell products and on social media to drive great value and engagement.