Facebook cover images are a generous amount of “real estate” on your bank or credit union’s business Facebook page… so, make sure to take advantage of this feature!
If you’re not using it yet, then you’ll want to discover how to design images that will better utilize this space. It is the perfect place to highlight your financial institution and its many offerings.
Is your FI celebrating an anniversary or a milestone? Maybe it’s your 75th Anniversary year, so try to find a photo from the first branch on opening day to show how far you’ve come!
Images can evoke emotions from your members and followers and have a big impact. These emotions can strengthen the loyalty your members feel towards your Bank or Credit Union.
#2: Promote a Contest or Giveaway
There are numerous ways to advertise contests and giveaways, but a smart place to advertise is with your Facebook cover images. Cover photos and graphics are easily visible and inexpensive.
Be sure to include a few details about the contest or giveaway too (i.e. Dates to enter, or grand prize), so that the follower will want to scroll down your Facebook page, or go to your website, to find out more information.
#3: Speak to a Specific Audience
Yearly and quarterly goals for credit unions and banks usually involve increasing: members/customers, loans, savings or checking accounts, and retirement savings accounts. Whatever the goal is for a particular quarter, make sure to use your cover image to speak to the audience you’re targeting.
If your FI is trying to increase auto loans and has partnered with a car company, then use a photo of a new car with your auto loan rates in bold text. Also, rotate your images with stock images and personal photos of members who have purchased a new or used car with an auto loan from your FI!
For example, True Sky Credit Union used their cover image to promote their auto loans. Just make sure if you use personal photos that they are clear and professional looking. We recommend using Adobe Photoshop or Spark to enhance and modify your images or having your graphic designer create engaging Facebook cover images when he or she does your other designs.
American Airlines Credit Union used their Facebook cover image to promote credit cards. The ‘Click Here’ on their image isn’t clickable, but a cover image can have a link in its description that is clickable, so be sure to utilize this feature and link to your website (which is what we recommend for our clients).
#4: Promote Your Staff
We all know that a company is only as good as the people working for it. Having helpful, caring staff members is something many financial institutions are known for, so why not showcase it on your cover image?
Day in and day out your staff make personal connections with customers and often go out of their way to be helpful. If they are walking the walk, then you should be talking the talk... share these relationships on social media for others to see.
Show a photo of your staff hard at work, celebrating a co-workers birthday, or a Branch Manager celebrating her 10-year anniversary with your FI! Here is an example of a small marketing firm that used their cover image to show each of their staff…a nice personal touch.
#5: Tell your Story with a Video
Capital Credit Union usually has a great video in their cover image! This video in particular told an amazing story... These videos will automatically play when someone lands on your Facebook page, but will play without sound unless clicked on!
According to Social Media Examiner "A Facebook cover video must be a minimum of 820 x 312 pixels, with an official recommendation of 820 x 462 pixels. The video length must be between 20 and 90 seconds."
We hope you find these ideas helpful and useful. Feel free to contact us about how we can help your credit union with your own inbound marketing strategy!