To some people mobile friendly functionalities may not seem like a top priority when you're creating a website, after all, websites are mostly viewed on desktops, right? Well, let me put it like this... would you mind if you were watching TV and half of the screen was cut off? I think yes.
Mobile friendly website functionalities are important for many other reasons aside from a pleasurable user/viewer experience. Here are the top 3 reasons why mobile friendly websites are an essential part of any strategy to Grow Your Financial Institution:
#1. Google Prioritizes Mobile Friendly Websites
Back in 2015, Google made an announcement that they would be implementing a new change called mobile-first index.
What does this mean? Basically, when making a Google search from a mobile device, Google ranks and displays the results in order of how mobile-friendly the websites are. So, sites with better mobile optimization will rank higher than sites that don't.
This allows users to get the same exact website experience regardless of the device they are using for their search. And if your website is not compatible for mobile devices, you are already at a disadvantage, as your website is less likely to be seen in search results when people are using their smart phones or tablets.
A mobile friendly website is a win-win for your users and your company's potential growth.
#2. When Google Says, We Do.
Now, bear with me here.. although this reasoning may seem irrational, these Google stats in themselves prove how crucial this point really is.
Stats from 2018 show that on average Google receives about 2 trillion searches per year, daily about 6.2 billion searches and about 71,860 searches per second!* It's no surprise they continue to hold their spot as the most used search engine world wide.
So, by following the advice of Google, you are making the changes that the most used search engine suggests, and that just makes logical sense. So if Google says your site and strategy needs to be mobile friendly, then make them just that!
Further, mobile use is also going up. And with the number of mobile users increasing with every year that passes, your potential viewers, customers and leads via smartphones and tablets is increasing with it. From 2016 to 2018 the percentage of web pages served to mobile increased by 8.6%.**
How can you prove you're the best match for these users' financial needs if they can't properly navigate your website for the information they are seeking?
#3: Mobile First Websites Will Benefit Your Reputation
By creating a website experience that functions well on any device, you are boosting your reputation not only online, but offline as well.
Whether we want to admit it or not, a bad website experience is duly noted by users. If someone has a negative experience online, the chances of them returning drop significantly. So why take the chance of negative first impressions when it comes to mobile?
A Stanford web credibility research, according to Kinesis Inc., suggests that 75 percent of consumers admit that they judge a businesses’ credibility based on their website design. In the business world, reputation is everything.
A positive user experience on all devices will give you the credibility you need and properly mirror the professional, trustworthy and friendly experiences you want for your customers, online and face-to-face.
A friendly functioning website can make or break your first impression with existing customers and potential new customers. By making the functionalities of your website on mobile as much of a priority as you would on desktop, you're providing users with a consistent, positive experience anytime, anywhere.
The time for change is now, contact us today, we are here to help.