For some, mobile-friendly functionalities may not seem like a top priority when creating a website - based off the false assumption that bank and credit union websites are mostly viewed on desktops. A mobile responsive website is important for many other reasons other than just being visually appealing. Here are the top 3 reasons why mobile responsive websites are an essential part of any digital banking strategy to Grow Your Financial Institution:
#1. Google Prioritizes Mobile Friendly Bank or Credit Union Websites
Back in 2015, Google made an announcement that they would be implementing a new change called mobile-first index.
This means when you make a Google search on your mobile device, Google ranks and displays the results in order of how mobile-friendly the websites are. Bank and credit union websites with better mobile optimization will rank higher than those that don't.
This allows the user experience to remain consistent across all devices and screen sizes. If your bank or credit union website is not compatible for mobile devices, you are already at a disadvantage, since your website is less likely to be seen in search results when people are using their smart phones or tablets for local banking products near them.
A mobile friendly website is a win-win for your users and your financial institution's digital banking growth.
#2. When Google Says, Your Bank or Credit Union Needs to Do.
Stats from 2018 show that on average Google receives about 2 trillion searches per year, daily about 6.2 billion searches and about 71,860 searches per second!* It is the most used search engine world wide. Therefore, it's not unreasonable to consider Google's suggestion that your bank or credit union website needs to be mobile friendly.
Mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2019, mobile devices (excluding tablets) generated 48.71 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017. With the number of mobile users increasing, your opportunity for potential viewers, customers and leads increases as well.
More specifically, how can your bank or credit union be the best match for any given users' financial needs if they can't properly navigate your website? Simply put - you won't be the best match.
#3: Mobile First Websites Will Enhance Your Bank or Credit Union's Reputation
By creating a website that functions consistently across any device, you are boosting your reputation not only online, but offline as well.
We have to accept the reality that a bad website experience is duly noted by users. If someone has a negative experience online, the chances of them returning drop significantly. So why take the chance of negative first impressions when it comes to mobile?
A Stanford web credibility research, according to Kinesis Inc., suggests that 75 percent of consumers admit that they judge a businesses’ credibility based on their website design. For banks and credit unions - and their respective financial services and products, reputation is practically everything.
A positive user experience on all devices will give you the credibility you need and display the professional, trustworthy and friendly experiences you offer your customers, both online and face-to-face.
A friendly functioning website can make or break your first impression with existing customers and potential new online customers. Make the mobile version of your website as much of a priority as the desktop version, so you can provide customers with a consistent, positive experience anytime, anywhere.
The time for change is now, contact us today, we are here to help.