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Credit Card Promotion Ideas To Drive Card Portfolio Growth

Penne VanderBush
Jun 10, 2020 8:45:00 AM

If you're trying to stay competitive in the consumer credit card space, here are few credit card promotion ideas you can implement today to boost card placement.

Credit Card Promotion For Indirect Members and Customers

Ah, the illusive indirect loan holder. "Rate Shoppers" that seem impossible to form a real relationship with. These type of consumers are are ideal candidates for credit cards because all you have to do is beat their current deal and they will switch! After all, isn't that how you acquired them in the first place?

Woman Holding Credit Card Shopping on LaptopWhile you still have their credit report hot off the press, approve them for your credit card and make the offer. Notice I didn't say "pre-approve", or "pre-qualify". Simply approve them. If you've just approved them for a multi-thousand dollar auto loan there shouldn't be any reason why you would approve them for a card with a $1,000, $2,000, or even a $2,500 limit without hesitation. 

Reach out, via email or phone, and let them know they're already approved. All they have to do is say yes and the card will be in the mail. If they'd like a higher credit line, send them through underwriting for a quick turn around. 

This same strategy can be applied to anyone you've approved for a loan who doesn't have a credit card. Consider making it a standard part of all your loan approval processes to automatically approve someone for a credit card.

Related: 12 Decisive Steps to Grow Your Financial Institution [FREE eBook] 

 

No Credit Card Rewards or Points For a Promotion?

No Problem!

OK, so your card doesn't offer fancy rewards and points. Where do you go from here?

Create a 'Use Them' campaign.

Couple Shopping on Laptop with Credit CardThis is different than your typical balance transfer campaign because you'll actually encourage people to use those rewards and points cards and then transfer the balance to your lower rate card with no balance transfer fees.

Illustrate how that's a financially savvy money management technique, making them feel smart for their decision, and letting them know you understand and will advocate for their success in the ways they choose to manage their money.

Highlight how they can take advantage of points and rewards and still pay off debt responsibly. Then, enroll them in an educational on-boarding workflow that includes articles and guides explaining debt-to-income factors and what over-extended lines of credit do to their credit score so they manage their cards well.

And, you have the added benefit of costing your competitors money! Which brings another meaning to the term "Use Them" in this campaign [evil laugh here]. Let your competitors pay out all that money in cash back and rewards while you collect all the income on your lower rate interest card! Now who's laughing all the way to the bank? #badpuns

 

Have Credit Card Rewards and Points For a Promotion?

Use FOMO to Boost Conversions!

In a 2019 session at The Financial Brand Forum several tips for more effective marketing tactics were shared. Among them was the fact that people will work harder to not lose something than they will to gain it.

People will work harder to not lose something than they will to gain it.

That's why the fear of missing out (FOMO) is such a powerful motivator.

Woman on Laptop Thinking

If you have a rewards/points program for your credit card, you'll need to point out to people what they're missing out on to inspire them to take action. Notifying them that last quarter they missed out on X dollars or points by not having your card will be more of a motivator than trying to coerce them into adding another rewards card to their wallet by promoting its features.

If you don't have an exact number for the individual, talk about the average rewards earned by others for the last quarter and emphasize that they're missing out on the action!

Related: 12 Decisive Steps to Grow Your Financial Institution [FREE eBook] 

 

Credit Card Promotions Won't Work With Barriers To Entry

No matter which promotion you're running, if applying for your card is a lengthy or cumbersome process you'll have limited success. Plain and simple, you must remove any unnecessary barriers in the application and approval process. Because your competitors are approving credit cards in seconds from every device type, the consumer is now expecting this experience and considering it to be the norm. Strive to deliver a seamless, experience that makes getting your card easy.

12 Decisive Steps to Grow Your Institution

Simply broadcasting your services isn't enough. Read this eBook or download your own copy to find out how you're missing the mark and what to do to change NOW!

FI GROW 12 steps to growth e-book

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