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Penne VanderBush

Penne VanderBush is the Chief Strategy Officer at Social Stairway. As the former VP of Marketing for the largest state-charted credit union in Vermont she has over 10 years of experience in credit union marketing. Penne is a Certified Senior Executive and a Certified Electronic Marketer who specializes in developing a holistic approach to marketing strategies that integrates sales, operations, retail, and other areas of the institution to ensure success upon implementation.

Blog Feature

Social Media Marketing | Marketing for Your Financial Institution | Marketing Tips | Marketing & Sales Strategy

5 Reasons Why Social Media Traffic Might Not Convert on Your Website

By: Penne VanderBush
March 8th, 2018

Originally published as a Guest Blog on CUInsight  Here's a few key reasons why social media traffic might not convert on your FI's website... Crafting an effective social media post is a skill that marketers spend a considerable amount of time trying to perfect. After many iterations and use of excellent social media tactics, often staff struggle to show how the posts are effective at product or service promotion, and therefore unreliable in demonstrating bottom line impacts.  Even the most well-crafted social post won’t drive bottom line impacts without an equally well-crafted landing page.

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Blog Feature

Business Growth | Marketing for Your Financial Institution | Marketing Tips | Marketing & Sales Strategy

The New Year is the Best Time to Begin Your Content Marketing Strategy

By: Penne VanderBush
January 8th, 2018

If your financial institution hasn’t implemented an inbound, content driven sales and/or marketing strategy, you’re not alone, but you are a little behind. No worries though, it’s the beginning of a New Year and there’s no better time to add an inbound strategy to your strategic initiatives. Inbound marketing (and sales), often referred to as ‘content marketing,’ consists of publishing content in the form of blog posts, e-books, templates, financial guides, infographics, video, and even podcasts so these content pieces are available in search results. Providing this content allows users the opportunity to engage with you, recognize that you’re available as a financial solutions provider, and generates “warm” leads for your sales team (read more about Content Marketing Services here).

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