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Apple has Announced iOS Update Will be Released Soon - How to Prepare

Ida Burr
April 15, 2021

I'm sure you've heard - Apple announced changes with iOS 14 that will impact how Facebook will receive and process conversion events. Apps (like Facebook) will be required to show a 'tracking prompt' and this new policy will prohibit certain data collection and sharing unless people opt into tracking. Here's how to prepare...

1) Make sure your business manager is set up

Take a look at your business manager and ensure everything is connected there. You should have your Facebook page, ad account, and pixel in the account. If they are not, try to claim ownership of them.

2) Verify your domain

Once your business manager is set up, you can verify your domain. In the left menu look for 'Brand Safety' > 'Domains'. Here you will find instructions on how to verify your domain. 

3) Delete events that are no longer important

Due to Apple's iOS 14 changes, only up to EIGHT conversion events sent through pixels from a single domain can be used for ad delivery optimization. If you have more than eight you should delete the ones that are least important to you. 

If you do not, Facebook will add the eight events on your domains that they think are best for your business.

Some other important things to note:

Audience sizes may decrease

As more people opt out of tracking on iOS 14 devices, the size of your Custom Audiences, and website Custom Audiences may decrease.

Some campaign results will be counted differently

Recent changes to attribution settings may result in a decrease in the number of reported conversions and some attribution windows will be unavailable. You may also find that there are delays in reporting certain results.

Need help keeping up with all the changes? Contact us today as we love this stuff and we can definitely help! :)

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