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    The Best Tool to Create Original Bank and Credit Union Marketing Content

    The Best Tool to Create Original Bank and Credit Union Marketing Content

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    Here is the best, online free tool you can use to easily create original content for your Bank or Credit Union marketing strategies!

    Canva - Online Design Made Easy

    This is our favorite tool when designing content for our bank and credit union marketing clients! 


    Canva is a graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. It is available on web and mobile, and integrates millions of images, fonts, templates and illustrations. The best part - you don't have to be an expert graphic designer to use the tool. Their intuitive dashboard makes it as easy as 1-2-3. However, if you're a beginner - as we all once were - we recommend that you begin by customizing one of their ready-to-use templates for a quick streamlined creation process. Once you feel comfortable enough with the tool, feel free to get really creative!
    Some of the Canva templates include:
    • Album/Podcast Cover
    • Social Media Posts
    • Presentations
    • Posters
    • Facebook Cover Photos
    • Blog Graphic
    • Documents
    • Invitations
    • Business Cards
    • Twitter Headers
    • ETC.

    The list is endless! This is a great resource for any bank and credit union social media marketer. Most of the templates and backgrounds are free. You can also use your own photos. Some of the more creative backgrounds and templates are available if you upgrade from their Basic (free) account to the Canva Pro account. We think it's very much worth the investment if you're looking to quickly scale your social content strategy with high quality graphics and designs. If you're a beginner, or an expert, Canva is a great creative playground for you.

    Free and Premium Stock Photos by Canva

    Stock Photos by Canva 

    Canva also offers millions of high-quality free and premium photos to help you create your beautiful designs. Typically, as you're creating your design and browse through the photo results based on your targeted search - there will be indicators between the free and premium options. Nonetheless, you can find a stock photo on virtually any topic that you think will perfectly fit the vision of your design.

    Some of the Canva templates include:

    • Food
    • Beach
    • Computer
    • Business
    • Money
    • School
    • Book
    • Coffee
    • And so much more!

    Sharing Your Completed Design on Social

    Once your design is complete, Canva allows you to share it directly on Twitter or Facebook. Canva also gives you the option to download your design to use for your intended purpose and you can also link to your design on their site for sample/proofing purposes. Once you create your free Canva account you will also have the ability to invite to your friends to use Canva too. Canva also has a plugin for Facebook via Post Planner, which we also use from time to time.

    BONUS: Unpslash - Beautiful Free Images & Pictures

    Unsplash is a website dedicated to sharing stock photography under the Unsplash license. The website claims over 110,000 contributing photographers and generates more than 11 billion photo impressions per month on their growing library of over 1.5 million photos.

    Its library of photos is powered by creators everywhere, making your options practically limitless! A great way to leverage this tool for your social channels is to first think of an engaging question to ask your followers - for example, "Are you a coffee or tea person in the mornings? Let us know in the comments below!" and secondly, finding a trendy coffee or tea photo to attach to your post. We've attached another similar example below!

    National Ice Cream Day Sample Post

    What are your favorite online tools to create original content? Please share them with us in the comments – we are always interested in trying new tools!

    If you'd like help with either of these tools please contact us. We are also happy to share more information on how FI Grow Solutions can help you find success marketing your Bank or Credit Union online.

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