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3 Ways Credit Unions and Banks Can Boost the Bottom Line

Rebecca Gwaltney
November 18, 2020

After spending over thirteen years in a credit union marketing department, I can honestly say this has been the most challenging year of all. Due to the pandemic, credit unions and banks are working overtime to help their members and customers succeed while keeping their own finances top of mind.

With this fast-paced change, there has more than likely been a focus on productivity rather than creativity.

Most marketers have whiplash from the new initiatives and constant change in direction. I think it is a safe bet that you and your staff are feeling burnt out.

Credit Unions And Banks that Successfully Support Staff Will See A Better Bottom Line

We all know that productivity without creativity is a recipe for disaster. To be successful, you need a fine balance of both. How do you get there? With a happy, motivated staff. Giving your staff a boost will not only mean you are a good human, it will increase their trust, happiness, innovation, creativity, productivity and of course, your bottom line. Here's how:

Sparkler

1. Give Their Brain A Boost

Break up the routine, mix things up and spark creativity! Learning something new is the best way to do this. Start by encouraging your staff to carve out 30 minutes of time on their calendar for training and development each week. Let them pick the topic and have them briefly share what they learned with the entire team. 

Possible Brain Booster Sources:

  • Free online webinar or Inbound Marketing course
  • Blogs (Ex: time-saving tips for existing hardware or software)
  • Book club (Ex: gift your staff a relevant book)
  • Social media (Ex: loosely related posts on stress relief techniques) 

Have some fun with the options! Showing your staff you value their development will build their trust, ignite some out-of-the-box thinking, and provide a learning environment for your team.

Watch-Showing-Time


2. Save your Staff Some Time

Who doesn’t want to get the job done faster? Even one shortcut can pay off in the long run. Here are some tools to save you and your staff time, spark some new ideas, increase your productivity, and boost your bottom line:

thank-you-tiles

3. Gently Boost Your Staff's Egos

Don’t go overboard, but never underestimate the power of encouragement. As Donald Miller, the New York Times Bestselling Author of Building A Story Brand puts it, “I think human beings are motivated by a lot more than money. I think it’s a special algorithm. It has to do with respect, love, caring for them.” Consider encouragement as part of your employees compensation package. He stated...

“There is something that is even bigger, much bigger than money. You’ve got to pay your team in encouragement.”

Let your staff know that you are aware of their successes, excited they are on the team and they are making an impact. It doesn’t take much time, but the payoff in morale is substantial. Not only will you have a happy employee but productivity and your bottom line will see a boost.

Tried these tips but still can’t find creative solutions to your Inbound Marketing roadblocks? Contact us today to find out how we can help!

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