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Blog Feature

Business Growth | Marketing for Your Financial Institution | Marketing Tips | Marketing & Sales Strategy | Millennial Marketing

How Your Credit Union or Bank Can Better Compete with Online Lenders

By: Meredith Olmstead
May 24th, 2018

As Credit Unions and Community Banks move their marketing and member service further into the 21st Century, one of the keys will be competing with online lenders. We work with clients daily on better reaching their target audiences with messages of the benefits of banking and borrowing through a credit union. Here's a few quick tips your Financial Institution can implement immediately to better compete with online lenders: Tip #1: Share and Engage with People About Topics Related to Lending, But Don't Try to SELL First

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Social Media Marketing | Marketing for Your Financial Institution | Marketing Tips | Millennial Marketing

Tips for Building an Instagram Strategy that Really Works

By: Tara Moseley
May 8th, 2018

In 2017 I attended The Financial Brand Forum in Las Vegas, Nevada, and the Forum hosted over 1500 professionals in the financial sector for a 3-day conference, of which, I attended several breakout sessions on various topics...one session in particular is top of mind for this blog.   On day 2 of the Forum, I attended a breakout session about a large national Bank ($125 Billion in assets) and how they grew their revenue using social media.  I was curious to hear their Director of Social Media speak on the subject to see what her findings were, and their overall strategy for success.  One thing that was shocking to me about her presentation, was when she said her Bank wasn't on Instagram.  When an audience member asked why, the Director of Social Media responded with "our Bank likes to take their time when deciding which social media platforms we should be on, and I'm not so sure where Instagram is going to go."  I can understand her response, but I respectfully disagree with her...and here's why:

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12 Steps to Grow Image

Is your Financial Institution Missing the Mark When it Comes to Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new audiences while increasing your share of wallet with existing customers.

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Marketing for Your Financial Institution | Marketing Tips | Millennial Marketing | Financial Institution News & Information

5 Credit Union Content Marketing Ideas that will Help You Reach More Millennials

By: Ida Burr
December 16th, 2017

Ready or not, it's a millennial world; the rest of us just live in it. Millennials are those people born between the years of 1977 and 2000 and they now comprise 25% of the U.S. population. They also make up 21% of consumer discretionary purchases, estimated at over a trillion dollars of direct buying power. Some other important facts about millennials also include: 46% say that they have over 200 friends on Facebook 56% say that they are an early adapter of new technology They are avid content users and creators and post videos and photos they create 80% wish that companies would entertain them

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Social Media Marketing | Business Growth | Marketing for Your Financial Institution | Marketing Tips | Marketing & Sales Strategy | Millennial Marketing

The BEST Facebook Pages for Credit Union Marketing Ideas [Top 10] 👍

By: Meredith Olmstead
December 1st, 2017

Disclaimer #1: These Facebook pages are NOT other financial institutions, as we often like to take inspiration from other industries and then use those ideas for the betterment of CUs.  Disclaimer #2: Some of the Facebook pages might have content you don't like, or perhaps find offensive. Truth be told, I have a foul mouth and what I think is a well-developed, if juvenile, sense of humor. So, proceed with caution! 😳 With that all in mind, in no particular order, here are the 10 best Facebook pages for content inspiration. Credit Union marketing ideas, here you go! On your mark, get set, go....

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Business Growth | Marketing for Your Financial Institution | Marketing Tips | Marketing & Sales Strategy | Millennial Marketing

The Millennial Homebuyer Journey - Is Your CU Ready?

By: Guest Blogger
October 16th, 2017

Guest Blog from YEXT: When looking for a place to call home, where is the first place people tend to start their search? In years past, it was the real estate section of their local newspaper, or homebuyers would put their trust in the hands of an agent to show them the ropes. However, in the age of the intelligent search, mobile, and on-demand technology, that has all changed, especially for the millennial homebuyer!

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Millennial Marketing

Does Your Credit Union Know What Makes Millennials Different?

By: Today's Credit Unions
October 12th, 2017

A 70 million-strong generation is fast replacing the Baby Boomers as the focus of everyone from marketers to real estate firms to politicians. Yes, we’re talking about the Millennials. Millennials haven’t replaced Boomers as a focus of politics – but only for the simple reason that Boomers still vote in bigger numbers. This will change.

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