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Blog Feature

Social Media Marketing | Marketing Tips | Marketing & Sales Strategy | Financial Institution News & Information

Hey, Community Financial Institutions... Social Media is a PERFECT Fit!

By: Meredith Olmstead
April 25th, 2018

Are you deciding whether to redirect marketing and business development dollars at your Credit Union or Bank for Social Media Marketing? Well, I’m here to tell you that as a life-long Credit Union member and Digital Marketing expert, the two could not be more right for each other! And here’s why… 1. Credit Unions and Community Banks are All About Service to their Customers and Members and Social Media is Too! Social Media Marketing success comes with developing relationships, cultivating your fans and followers, and helping them with problems and challenges. Your Financial Institutions are all about this TOO! It’s their entire mission really. So why not bring CUs and Social Media together?

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Social Media Marketing | Business Growth | Marketing for Your Financial Institution | Marketing Tips | Successful Contests & Campaigns

How To Use Facebook to Grow New Credit Union or Bank Customers

By: Meredith Olmstead
April 23rd, 2018

Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing.  AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. And the CU was interested in finding out how to use Facebook to grow. We suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union.  And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...

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12 Steps to Grow Image

Is your Financial Institution Missing the Mark When it Comes to Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new audiences while increasing your share of wallet with existing customers.

Blog Feature

Marketing for Your Financial Institution | Marketing Tips | Financial Institution News & Information | Successful Contests & Campaigns

Digital Marketing Helps Boost Loan Growth by 93% [Case Study]

By: Meredith Olmstead
April 16th, 2018

Long Standing Client, AERO FCU, Sees a 93% Jump in Home Equity Loans One of the biggest challenges in any industry is trying to connect marketing, ads and online engagement with real results... with sales! We are constantly helping clients do just this, in effect 'closing the loop' and demonstrating how good quality, strategic marketing campaigns can impact bottom line revenue. AERO's AVP of Marketing, Angie Avers, reviewed some loan growth statistics with us, and the results were definitely worth noting! This case study continues to prove why Credit Union digital marketing cannot be beat!

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Social Media Marketing | Business Growth | Marketing for Your Financial Institution | Marketing Tips | Marketing & Sales Strategy | Financial Institution News & Information

Remaining Relevant with the Changing Digital Banking Consumer

By: Meredith Olmstead
April 10th, 2018

As we have all evolved as businesses in the market place, the banking customer has also changed dramatically over the last 5-10 years. A person shopping for a new banking product or service now consults on average 8.9 sources of information! And branch traffic continues to decline year over year, so where are these potential customers going for all their information and how do you stay relevant to them??

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Business Growth | Marketing for Your Financial Institution | Marketing Tips | Financial Institution News & Information

Five Ways to Make Credit Union Growth Your #1 Priority

By: Meredith Olmstead
April 5th, 2018

According to a TransUnion survey, credit unions are growing at 6.35% annually--a rate which far outpaces the growth of active credit consumers overall. However, this substantial rate of growth is highly concentrated, with almost four-fifths of the increase in membership ascribed to credit unions with assets of more than $500 million. How can smaller credit unions and community banks take advantage of the favorable conditions for growth? By emphasizing five key strategies, you can help your credit union make 2017 a tremendous year for growth.

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Business Growth | Marketing for Your Financial Institution | Marketing Tips

Want Bank or Credit Union Growth? Ditch Direct Mail - Go 100% Digital

By: Ida Burr
April 3rd, 2018

As many of us know, the daily life of the average person has changed drastically in recent years. People are spending more time on their mobile devices and online than ever before. Sure, people still receive and check their actual physical mailboxes, but can direct mail really compete in this new digital world? Here's why we recommend that for better bank or credit union growth you should ditch direct mail and go 100% digital! #1 - It's Expensive In this boundless digital world, you no longer have to fight for physical space like you did with print advertising. The fact that space is unlimited means that the costs are low and Return on Investment (ROI) is high.  Many studies show that Direct Mail is in fact still effective, but the major problem is the COST. And we all know that Credit Unions MUST watch their budgets very closely!

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