Ok, so now that I have your attention, we really need to talk about your priorities. It’s been a few years now that I’ve worked with only Credit Unions around marketing, and now sales, and I’m continually noticing one thing again, and again… There seems to be a desire from CEOs to shift the organization's approach to member and asset growth, but a lack of real commitment to make this change happen using digital assets. But let me explain. My agency doesn’t even sell website redesign services, so I’m not complaining here in hopes of lining my own pockets. But my point is this… your website should be: - Your BEST sales person, - Your branch that literally NEVER closes, and - Your highest trafficked location, by a MILE!!
Maximize Your Bank or Credit Union Marketing Budget by Ditching Snail Mail and Going Digital! Every business, from Nike to the smallest local mom and pop store has a finite amount of money to spend on advertising. But not all advertising is equal, and there are some forms of marketing that are more efficient than others. Direct mail is not a very efficient use of bank or credit union marketing budgets, and here are the 5 main reasons why.
This e-Book will help you find the best ways to maximize your digital presence, reaching new audiences while increasing your share of wallet with existing customers.
Amazing Targeting Options for Facebook Ads - These approaches are PERFECT for Financial Institutions! One of our main goals with Credit Unions and Community Banks is to help them reach new potential members/customers with the exact information these people might already be looking for. Building relationships around mutual benefit is one of the best ways to grow an audience that might be interested in becoming a customer in the future. For this reason we are constantly working to improve our targeting options for clients, and one of the best places to do this is with Facebook Ads. Their digital ad targeting options currently remain UNMATCHED!
Here are the top three mistakes we see often in Bank and Credit Union social media: Mistake #1: Being Interruptive on Social Media In case you're wondering, just broadcasting promos doesn’t work! Social media is about relationships. In 2017, 81 percent of U.S. Americans had a social network profile, representing a three percent growth compared to the previous year. So it's essential to be present on these platforms. But no one wants to be jarred out of their online experience. If you are posting on Facebook don't just share about your products and services and talk on and on about yourself! Don't be the annoying person at the party who only talks and never listens. Be inspired by the platform and share content that is appropriate. Our biggest rule... we tell clients to focus on being either ENTERTAINING or USEFUL. Period.
With clients we always recommend they consider running some social media contests on their various platforms, just to get the proverbial 'ball rolling'. These contests have ranged from the old-school 'Page-Like' contest, which are now against Facebook promotion guidelines, to 'selfie' contests and perhaps even a larger incentive prizes like a paid mortgage for a year!! Here are FOUR specific examples of social media contests for financial institutions you can implement today!: 1. MEMBER/CUSTOMER TESTIMONIAL CONTESTS
Are you deciding whether to redirect marketing and business development dollars at your Credit Union or Bank for Social Media Marketing? Well, I’m here to tell you that as a life-long Credit Union member and Digital Marketing expert, the two could not be more right for each other! And here’s why… 1. Credit Unions and Community Banks are All About Service to their Customers and Members and Social Media is Too! Social Media Marketing success comes with developing relationships, cultivating your fans and followers, and helping them with problems and challenges. Your Financial Institutions are all about this TOO! It’s their entire mission really. So why not bring CUs and Social Media together?