LinkedIn provides us with the opportunity for more targeted marketing to our business banking customers than anywhere else. This social network is meeting CEOs, CFOs, Managers, and decision makers where they are in a very real and connecting way. But how do we actually incorporate LinkedIn into our multi-channel marketing strategy to both generate leads and improve engagement? You have created your Credit Union or Bank's LinkedIn profile, so now it's time to learn how to how to use LinkedIn for marketing to meet your larger business growth goals and marketing objectives.
With clients we always recommend they consider running some social media contests on their various platforms, just to get the proverbial 'ball rolling'. These contests have ranged from the old-school 'Page-Like' contest, which are now against Facebook promotion guidelines, to 'selfie' contests and perhaps even a larger incentive prizes like a paid mortgage for a year!! Here are FOUR specific examples of social media contests for financial institutions you can implement today!: 1. MEMBER/CUSTOMER TESTIMONIAL CONTESTS
This e-Book will help you find the best ways to maximize your digital presence, reaching new audiences while increasing your share of wallet with existing customers.
Engaging Social Media Content is Essential to Online Marketing Success One of the services we provide clients is to curate effective content for their social media platforms. We make a lot of the same suggestions, so here's a list of the top 10 kinds of content we recommend. Consider these ideas as you build your Bank or Credit Union's own social media content marketing strategy and online response plan. 1. Tips & Tricks (Video Tips are Ideal!) These work best when they are made as a post (with an image of some kind) that demonstrates a short but useful tip. We also like to use short tip videos as well. You can find these from sources like ClickVue, which offers a very affordable monthly subscription for Financial Institutions. Here's one video we just posted for a client about credit card tips for college students:
Are you deciding whether to redirect marketing and business development dollars at your Credit Union or Bank for Social Media Marketing? Well, I’m here to tell you that as a life-long Credit Union member and Digital Marketing expert, the two could not be more right for each other! And here’s why… 1. Credit Unions and Community Banks are All About Service to their Customers and Members and Social Media is Too! Social Media Marketing success comes with developing relationships, cultivating your fans and followers, and helping them with problems and challenges. Your Financial Institutions are all about this TOO! It’s their entire mission really. So why not bring CUs and Social Media together?
Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing. AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. And the CU was interested in finding out how to use Facebook to grow. We suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union. And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...
Financial Institution Organizational Structure: Challenges Abound Within the Financial Services Industry As credit unions and community banks grow, staffing tends to expand along with the FI's total assets, and this can sometimes lead to a counter-intuitive segregation of duties. This is not a problem that is specific to only financial institutions, but one that is often faced as many kinds of businesses expand and add new staff. We’ve seen many medium to large FIs where digital responsibilities were grouped with mobile banking staff, programers or other IT personnel, outside of marketing or communications departments. We’ve also seen FIs with too many staff in the mix, leading to a lack of a clear chain-of-command and thus failing to adequately follow-up on what is or is NOT being accomplished.