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WEBINAR RECORDING

The $84 Trillion Scroll: Capturing the Younger Market Through Social Media

Speakers
Meredith Olmstead, CEO/Founder of FI GROW Solutions

Sophie Bawany
Social Media Strategist
Focus
Social Media to Reach a Younger Market
Agenda
• What financial brands are getting wrong in their social media strategy.
• How to build credibility, transparency, and alignment online.
• Practical strategies to turn engagement into long-term relationships.

Ensure Your Financial Institution Meeting Gen Z Where They Are...

he largest wealth transfer in history is underway. An estimated $84 trillion will move from older generations to younger ones over the next two decades. But Gen Z and younger will not choose their financial institution the way their parents did.

They are forming trust in the scroll.

Before they inherit assets, buy homes, or build investment portfolios, they are watching, researching, and deciding who feels credible, transparent, and aligned with their values. If your institution is not showing up in their feeds, you are not in their future.

This session will break down how credit unions and community banks can win Gen Z's attention, build digital trust, and create scroll-to-relationship strategies that convert engagement into long-term loyalty.

 

 

Digital-First Strategy

FI Grow has helped us launch a digital-first marketing strategy since January of 2020 and I don’t know how our two-person marketing team could’ve accomplished everything we have without them. They have a vast knowledge of marketing and sales initiatives and are extremely accessible. Their ROI reporting is robust and transparent, making it easy for us to measure the success of our digital ad spend and the overall value of our partnership with FI Grow.

Christin V.

Chief Marketing Officer

Best Decision

Hiring FIGROW Solutions has been the best marketing decision we have made in 2020!

Brent R.

SVP/Chief Lending Officer