I recently had the amazing opportunity to have a 30-minute call with a Facebook ads guru from another digital marketing agency. I was eager to get feedback and suggestions on the ads I've created, and I wasn't disappointed. Here are a couple of things I learned.
There are endless options when it comes to targeting on Facebook. You can target certain behaviors or interests, all age ranges, people that have visited your website or engaged with your page…
We try to focus a majority of our ad spend money to 3 – 4 target audiences.
Engagement is a great way to get in front of new potential members, but once you've built your fans and brand awareness, you can tone it back a bit and move ad dollars elsewhere. However, it's important to still run some engagement ads, as they can boost organic engagement and reach.
Engagement ads can help you gain more "top of the funnel" leads. Nurture these leads by showing them fun, interesting, or useful content. Grabbing someone's attention with a funny meme or an informative blog is a lot easier than with an ad for a mortgage or a free checking account.
When people start engaging with your credit union, they'll be added to a "page engaged custom audience." This ever-changing audience of people who have interacted with your Facebook page within a certain time frame is a valuable asset. Because these people have a known connection with your FI, you can move them further down the funnel with more targeted ads.
Get in touch with us for more information on how we can help your FI achieve amazing results with online marketing!