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Social Media Marketing | Business Growth | Marketing for Your Financial Institution | Marketing Tips | Successful Contests & Campaigns

Top 5 Credit Union Marketing Ideas to Engage Your Members

By: Ida Burr
July 25th, 2017

It takes a lot of trial and error to find ways to effectively engage your members and community on social media. We've helped our clients host many contests - and seen them hosting their own contests - some were great and some missed the mark. Here are 5 credit union marketing ideas that were a big success for us and will help you engage with your members online! 1) Get to Know You Customer Day The third Thursday of every quarter is "Get to Know Your Customer Day" and in honor of this you can create a small giveaway contest for your members. All you need is a few small prizes (i.e. $10 gift cards to Dunkin Donuts) and a few questions you would like to be answered by your members.

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Social Media Marketing | Marketing for Your Financial Institution | Successful Contests & Campaigns

Are You Making These 4 Credit Union Marketing Mistakes?

By: Ida Burr
February 23rd, 2017

We see many credit union marketing plans that are failing to account for important recent shifts in consumer behavior. Don't make these 4 marketing mistakes at your financial institution:   1) Speaking Through the Wrong Channels As many of us know, the daily life of the average person has drastically changed in the past decade. Why are so many marketers stuck in the old way of marketing? People spend so much time on their mobile devices and online, your credit union needs to take advantage of this! If the only time you're reaching members in this new world is through email or traditional ad placements, you're missing out on a lot of invaluable touch points! 

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12 Steps to Grow Image

Is your Financial Institution Missing the Mark When it Comes to Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new audiences while increasing your share of wallet with existing customers.

Blog Feature

Social Media Marketing | Marketing for Your Financial Institution | Marketing Tips | Successful Contests & Campaigns

Credit Union Online Contest is a Huge Success! [Case Study]

By: Tara Moseley
December 10th, 2016

Who doesn't love a cute pet photo?  The answer is simple...not many!  In building upon on the "National Pet Day" holiday, we worked with one of our Credit Union clients recently to offer a pet photo contest. The contest ran for 5 days, which started on a Sunday and ended on a Thursday.  We kept the rules simple and straight forward. The entries could either be posted to our client's facebook page, or emailed directly to our client's marketing team. The contest resulted in two winners who were awarded with Visa gift cards.

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Marketing for Your Financial Institution | Marketing Tips | Marketing & Sales Strategy | Successful Contests & Campaigns

One Credit Union Uses Digital Marketing to Help Grow Auto Loans by 40% [Case Study]

By: Meredith Olmstead
November 28th, 2016

Earlier this year we shared how one long time client, AERO Federal Credit Union, used digital marketing to help grow their Home Equity Loans by 93%. Today we have another great case study from AERO on auto loans, and the results are also very strong! Summer months are great for auto loans, so this year we worked with the team at AERO to create a digital marketing email nurture campaign to cross-sell their auto loan products to existing members. This was not a complicated automation campaign, but by focusing on a helpful and more authenticapproach we were able to engage members and stay top-of-mind as they shopped for new and used cars.

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Social Media Marketing | Marketing for Your Financial Institution | Successful Contests & Campaigns

5 Ways to Find Unique Content For Your Credit Union Marketing Ideas

By: Ida Burr
November 27th, 2016

Finding engaging content for your Credit Union marketing ideas can feel a bit overwhelming. The Internet is seemingly endless and you may not know where to start. Here are my 5 Go-To internet destinations for amazingly consistent marketing content: Pinterest When I’m trying to find a funny meme or a specific type of picture, Pinterest is always my first stop. You can easily search key words like “Cute Animals” or “Funny Memes” and nearly anything else you could think of. If you find a board you like, you can follow it and new pictures will automatically show up on your feed, like the board below with cat photos.

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