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Social Media Marketing | Business Growth | Marketing for Your Financial Institution | Marketing Tips | Successful Contests & Campaigns

How To Use Facebook to Grow New Credit Union or Bank Customers

By: Meredith Olmstead
April 23rd, 2018

Facebook Testimonial Contest Helps Generate 170+ New Credit Union Members! Recently we helped run a testimonial contest campaign for one of our Credit Union clients, AERO Federal Credit Union, and the results were definitely worth sharing.  AERO wanted a way to better engage current members and also generate content that would be usable again in the future to reach potential new members. And the CU was interested in finding out how to use Facebook to grow. We suggested that they needed to find a way to put a human face on the outstanding member service experience at their Credit Union.  And voila… the Annual “My AERO Ah-Ha Moment” Facebook Contest was born!...

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Marketing for Your Financial Institution | Marketing Tips | Financial Institution News & Information | Successful Contests & Campaigns

Digital Marketing Helps Boost Loan Growth by 93% [Case Study]

By: Meredith Olmstead
April 16th, 2018

Long Standing Client, AERO FCU, Sees a 93% Jump in Home Equity Loans One of the biggest challenges in any industry is trying to connect marketing, ads and online engagement with real results... with sales! We are constantly helping clients do just this, in effect 'closing the loop' and demonstrating how good quality, strategic marketing campaigns can impact bottom line revenue. AERO's AVP of Marketing, Angie Avers, reviewed some loan growth statistics with us, and the results were definitely worth noting! This case study continues to prove why Credit Union digital marketing cannot be beat!

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Is your Financial Institution Missing the Mark When it Comes to Growth?

This e-Book will help you find the best ways to maximize your digital presence, reaching new audiences while increasing your share of wallet with existing customers.

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Social Media Marketing | Business Growth | Marketing for Your Financial Institution | Marketing Tips | Marketing & Sales Strategy | Successful Contests & Campaigns

How to Jump Start Your Social Media Marketing [Credit Union Case Study]

By: Meredith Olmstead
January 17th, 2018

Case Study of FinancialEdge CU “Social Stairway was an absolute dream team to work with. Even though our Credit Union only did the 8 week program, I got so much out of it to continue what they helped us start. The incredible women that run this company are extremely knowledgeable and so thorough! Every step of the way is so well planned but also flexible if need be. I would definitely recommend them to anybody looking for a social media or content marketing overhaul.”                                              - Alyssa S., Marketing Assistant, FinancialEdge Credit Union Dates of Service: September-November 2017

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Social Media Marketing | Marketing for Your Financial Institution | Marketing Tips | Marketing & Sales Strategy | Successful Contests & Campaigns

Where to Find Social Media Content for Credit Unions? Ask Your Members

By: Meredith Olmstead
December 13th, 2017

One question we get over and over is 'Where can I find good social media content for our credit union?' And the answer truly is more simple than you might think… JUST ASK YOUR MEMBERS!  Example #1: Ask Members Simple Questions on Instagram or Facebook About Favorite Local Businesses/Restaurants Recently we ran a simple comment to win contest for members around ‘get to know your customers’ day (which we changed to get to know your members day!). This is celebrated by businesses on the 3rd Thursday of each quarter, and we have found it’s a great excuse to learn more about your CU members. 

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Social Media Marketing | Marketing for Your Financial Institution | Financial Institution News & Information | Successful Contests & Campaigns

5 Things Your Competitors Can Teach You About Credit Union Marketing Ideas

By: Tara Moseley
November 17th, 2017

Have you thought about boosting your Credit Union's online presence? If you’re not sure where to start, take a look at what your competitors are doing. You’ll likely find that some Credit Unions and Banks are offering really great marketing content to their members, and some others are not really making the grade. In this blog, we’ve put together a list of our Top 5 MOST Effective Marketing Ideas for Credit Unions.

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Business Growth | Marketing Tips | Successful Contests & Campaigns

7 Most Engaging Credit Union Posts We've Shared on Facebook

By: Ida Burr
August 30th, 2017

Now that fewer and fewer people are visiting branches in person, credit unions are missing out on valuable touch points with members.  Facebook is a great place to reach out to your community on a daily basis but it's not always easy to find ways to effectively engage your members and community on social media. Here are the seven most engaging credit union content posts we've shared on social media so far this year!

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