Maybe you're feeling overwhelmed with your to-do list within your marketing department, and think it's time to hire an outside digital marketing agency? Maybe you're wearing "multiple hats" and need a little help running campaigns and revamping your overall marketing strategy? Whatever the reason is, make sure you know what to look for when hiring a digital marketing agency, and be aware of what key factors will set some agencies apart from others. Before you sign a contract, here are 5 questions to ask a digital marketing agency:
I recently attended The Financial Brand Forum in Las Vegas, Nevada. The Forum hosted over 1500 professionals in the financial sector for a 3-day conference, of which, I attended several breakout sessions on various topics...one session in particular is top of mind for this blog. On day 2 of the Forum, I attended a breakout session about one of the nations largest Banks ($125 Billion in assets) that grew their revenue using social media. I was curious to hear their Director of Social Media speak on the subject to see what her findings were, and their overall strategy for success. One thing that was shocking to me about her presentation, was when she said her Bank wasn't on Instagram. When an audience member asked why, the Director of Social Media responded with "our Bank likes to take their time when deciding which social media platforms we should be on, and I'm not so sure where Instagram is going to go." I can understand her response, but I respectfully disagree with her...and here's why:
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Content marketing services involve a marketing technique of creating and distributing valuabe, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profiltable customer action. The key word here is "valuable" according to Forbes.
Are you creating your own content today? Did you know that you could create really amazing original content using free online tools? We have recently been creating content for our credit union marketing clients with www.canva.com. Making Graphic Design as easy as pie Canva is a great an online tool that allows anyone to become a developer and create their own designs using Canva’s templates.
How Your Credit Union Can Avoid the Top 5 Mistakes on Instagram Is your CU on Instagram? If not, maybe it should be. After all, Instagram is one of the fastest growing social media platforms today. The audience on Instagram skews much younger than Facebook, most being between the ages of 18-29, which makes it an excellent platform for your CU to reach younger potential new members. However, if you’re going to use this new social media platform, it’s important that you avoid the most common mistakes. Here’s a list of the top 5 mistakes we see regularly on Instagram: 1. Profile is Incomplete When creating an account on Instagram, you have up to 150 characters to use to describe your Credit Union. Make sure your description is complete and straightforward. Also, make sure your website is listed, since it is click-able directly from your profile. We also recommend that you change the link in your profile when you share relevant content from your website, as this is the ONLY hyperlink on the platform that so it’s the best way to send people to your CU website. Refer to these links in the relevant posts with comments like “link to blog in profile above.”
If you are managing the social marketing content at your credit union then you’ll want to read these 6 credit union marketing tricks that work every time. As a content marketing agency for credit unions, we know first hand what tricks work every time.