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By: Today's Credit Unions

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November 11th, 2016

Americans Trust Their Credit Unions

Marketing for Your Financial Institution | Marketing & Sales Strategy

Trust Your CU FNL.png

A new article in CU Times shows proof that people trust credit unions as a source of financial advice.

CU Times’Jim DuPlessis cites on online survey from consumer analytics company Segmint Inc,
finding that, 51% of members looked to their credit union for financial guidance, compared with
50% of big national bank customers, 42% of regional bank customers and 37% of community
bank customers.  
Now, why would this be?  
Maybe people trust their credit union because, as CU members, they are part-owners of their
CU.  People trust CUs because they are not-for-profit. When your CU offers financial advice, it’s
not just trying to make money by pushing certain products.  
You can read DuPlessis’ full article at:

Related Post: Why We are Fired Up About Credit Union Marketing & Sales

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About Today's Credit Unions

Today’s Credit Union is a team of marketing and editorial specialists with deep credit union experience. TCU was created to address the challenge Credit Unions have in making social media marketing really work for them each day. They take no advertising, and have no agenda outside the CU movement. TCU’s only business is serving Credit Unions and their members.

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