It is no shock that potential members and existing customers are turning to Google for answers. As Credit Union and Bank marketers, our goal is to be the solution they find there.
With endless organic search results, what is going to make your Credit Union or Bank stand out to potential visitors? Proper technical SEO will help you rank well in organic search, but meta descriptions will be the reason you are chosen.
Make sure to include one or two keywords you want to be recognized for. You should also be writing as if you were having a conversation with the reader. The keywords you decide to include will stand out in bold in the actual search results.
An engaging and clear, well-written meta description
According to HubSpot 51% of all website traffic
comes from organic search and over 40% of revenue
is captured by organic traffic.
Although meta descriptions are not used directly as a ranking factor in organic search results, they do influence user behavior
When people decide that your description and link closely match what they are looking for, search engines take notice and adjust the future organic search rankings.
Social networks include meta descriptions when you share a link with your followers. On these platforms your current and potential members and customers have access to
Make sure you provide them with enough information and unique personality to gain their attention on social. Without solid content people will simply pass your links by.
Although you want to be creative and engaging with your meta
Proper meta descriptions and other technical SEO issues are taken very seriously by search engines and your marketing team should too. If you are unable to dedicate the time to improving your meta descriptions or overall website SEO, contact us today to find out how we can help!